Posts Tagged ‘SEO Tools’

Internet Marketing

June 25, 2009

Have you  always wondered  as to what does this term called ‘Internet Marketing’ mean?

What is Internet Marketing?
The term Internet Marketing is used collectively for advertising, marketing and promoting any product, service or an idea over the internet. Internet marketing is also referred to as web marketing, i-marketing, online marketing and eMarketing.

The ease and reach of Internet markeing makes it very inexpensive.

The ease and reach of Internet marketing makes it very inexpensive.

Internet marketing has its own benefits. One of the major benefits of marketing over the internet is lower costs of distribution of information. Also the media unlike radio is global, so when choosing internet marketing one can appeal to a global audience.
Also the internet is an interactive in nature so while marketing over the internet a company can get instant feedback and responses.
Some of the main forms of internet marketing are e-mails, wireless media, banners, flash advertisements, online games, suggest a friend technique, toolbars etc. Talking of internet marketing we cannot miss any of it aspects. It includes all digital media and also the managing of customer data and electronic customer relationship management (ECRM) systems.
Internet marketing taps the technology of internet combining the creative and technical aspects of the internet which may include advertisings, sales, designing and development.

Internet Marketing Models
Internet marketing has various types of business models, that is, there are several types of categories under one big head of internet marketing.

Internet marketing cyle , as to how internet marketing works.

Internet marketing cycle , as to how internet marketing works.

1.    Publishing – Publishing is nothing but putting up advertisements online which may include banners and brochures

2.    E-Commerce – E-commerce is also a part of internet marketing wherein the products are sold directly to its customers. The transaction could B2C(here the goods are sold directly to the end user) or B2B( where in the goods are sold to other businesses)

3.    Lead Bases websites – These are websites used to market the product or service which has already been out in the market. This is usually done to increase the sales of the product or service by making the customer a little more aware.

4.    Affiliate Marketing – Affiliate marketing is when a product or service developed by a party is sold to a third party for a share in profits before being sold to the final consumer. Here the owner of the product or services usually provides an affiliate link, sales letter, tracking facility or other marketing materials

5.    SEO Marketing – This marketing technique is used nowadays by many companies to link their webpage higher than other search results.

ADVANTAGES OF INTERNET MARKETING

One on one – Since the targeted user is always browsing the internet alone, the marketing message reaches or affects the end user more personally. This approach is also used in search marketing. In search marketing advertisements are based or search engine keywords entered by the user. So when a user types t-shirts (keyword), the search results would display advertisements related to t-shirts.

Specific Target – While marketing over the internet one has the advantage of directing a product or services to reach a specific user group or a target audience. For example, if a new ‘Counter Strike’ video game is to be launched, the company would market it on gaming websites, fan websites and other websites usually which the potential customers visit the most. Also the company may choose to advertise on other Role-Playing Game (RPG) or First –Person Shooting (FPS) websites too.

Geo targeting- Geo targeting in terms of internet marketing is when a website is customized by using geolocation software to provide different content or different types of websites according to the location of the target audience. This is done by monitoring the IP (Internet Protocol) address or ISP’s (Internet Service Provider) location. For example, an advertisement made for United States might not appeal to a person in United Kingdom. Thus geo marketing comes into play.

Cost Effectiveness – Internet marketing is comparatively less expensive than other alternate mediums of marketing.

Global Reach– With internet marketing a company can not just reach its specified target audience but also has the power to reach a global audience.

Inbuilt Research – While marketing over the internet, the market research cost is also saved as feedback is collected automatically.
There are only a few limitations of Internet marketing. Low-speed internet is one of them. Also another aspect is the products are intangible over the internet so the customer can not see, touch or smell them.

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SEO Tools

June 23, 2009

SEO is an abbreviation for Search Engine Optimization.  Now what is Search Engine Optimization? Search Engine Optimization is the art of directing more and more traffic to a website from a Search Engine’s result. For example, if a user goes to any search engine and types for a word say, dictionary, all links related to the word would show up in the search results. The ranking on the search engine result page is usually in terms of more word usage. Some search engines also take money from clients to put their website link ahead of others but the king of all search engines ‘Google’ does not comply with this . Google Corporation is strong to its beliefs since it first started and now has become the undisputed search engine used by most users. SEO is done to improve the quality of traffic or the volume of traffic manifold.

Keyword Calculator
The Keyword Calculator is an internet based software which basically tells as to which all terms are being used to search for a specific word. For example, if there are many users looking for a Kate Beckinsale on the World Wide Web; all the words that they would type in a search engine to look for Kate Beckinsale are said to be the keywords. A keyword calculator can calculate or determine all the keywords beforehand. They keywords in Kate Beckinsale case could be Underworld, Underworld actors, Click female actor etc.

Keyword Cloud Generator

An example of a keyword cloud.

An example of a keyword cloud.

Keyword Cloud generator is one of the most important tools used in Search Engine Optimization. Now what does the Keyword Cloud Generator do? A Keyword Cloud generator displays all the words in a webpage and displays them in a cloud like format according to the weightage of each word. The weightage is assigned by the frequency or density of the words in that given page. For example, if there are 5 different words on a webpage and one of them is repeated twice, then it would have weightage over the others and would be displayed above the others. This word cloud thus formed is very useful as it could be referred to while searching something on a webpage.

Meta-Tag Generator
Ever wondered what a Meta-tag is? Do not worry; a meta-tag is simply a generally brief description of your website and what the website has to offer. Most search engines also use these meta-tags as website’s brief description or snippets in the displayed results page. These meta-tags are a list or keywords usually up to a limit (70 characters in most search engines) that you can enter related to your website. For example, if your website sells several brands of jeans online, your meta-tag would contain keywords that are searched for in search engines like Levi’s, Lee and Wrangler etc. The meta-tag is usually the list of keywords that you can see on top of a site –window. Meta Tag generators if used properly can prove very useful for ensuring traffic to your website.

Alexa Traffic Rank

What is Alexa?
Alexa is a search engine and also provides Alexa Toolbar which is used by millions of users worldwide.
What is Traffic Rank?
The Alexa collects the browsing information of Alexa Toolbar users in accordance to a webpage’s reach and page views and allots a webpage a traffic rank. Reach of a webpage is expressed as the number of users per million who visit a given website. Assigning a traffic rank (traffic rank is also termed as the page rank) to a page usually takes a period of three months as the Alexa server collects historical traffic data from its large database of users in this duration of three months.

SEO tools let you get the page rank you always wanted.

SEO tools let you get the page rank you always wanted.

Google AdSense
Google AdSense is a tool developed by the Google Corporation to place ads on websites according to the type of content the website has. Google AdSense could also be used for earning extra income by placing ads on your websites.

How can I earn through Google AdSense?
You put others advertisements on your websites and when people follow that link, you get paid for it. Usually these advertisers pay some amount to Google , and when there link is clicked Google shares an amount of that earning with the user on whose website the ad had been placed.