Posts Tagged ‘Search engine optimization’

Internet Marketing

June 25, 2009

Have you  always wondered  as to what does this term called ‘Internet Marketing’ mean?

What is Internet Marketing?
The term Internet Marketing is used collectively for advertising, marketing and promoting any product, service or an idea over the internet. Internet marketing is also referred to as web marketing, i-marketing, online marketing and eMarketing.

The ease and reach of Internet markeing makes it very inexpensive.

The ease and reach of Internet marketing makes it very inexpensive.

Internet marketing has its own benefits. One of the major benefits of marketing over the internet is lower costs of distribution of information. Also the media unlike radio is global, so when choosing internet marketing one can appeal to a global audience.
Also the internet is an interactive in nature so while marketing over the internet a company can get instant feedback and responses.
Some of the main forms of internet marketing are e-mails, wireless media, banners, flash advertisements, online games, suggest a friend technique, toolbars etc. Talking of internet marketing we cannot miss any of it aspects. It includes all digital media and also the managing of customer data and electronic customer relationship management (ECRM) systems.
Internet marketing taps the technology of internet combining the creative and technical aspects of the internet which may include advertisings, sales, designing and development.

Internet Marketing Models
Internet marketing has various types of business models, that is, there are several types of categories under one big head of internet marketing.

Internet marketing cyle , as to how internet marketing works.

Internet marketing cycle , as to how internet marketing works.

1.    Publishing – Publishing is nothing but putting up advertisements online which may include banners and brochures

2.    E-Commerce – E-commerce is also a part of internet marketing wherein the products are sold directly to its customers. The transaction could B2C(here the goods are sold directly to the end user) or B2B( where in the goods are sold to other businesses)

3.    Lead Bases websites – These are websites used to market the product or service which has already been out in the market. This is usually done to increase the sales of the product or service by making the customer a little more aware.

4.    Affiliate Marketing – Affiliate marketing is when a product or service developed by a party is sold to a third party for a share in profits before being sold to the final consumer. Here the owner of the product or services usually provides an affiliate link, sales letter, tracking facility or other marketing materials

5.    SEO Marketing – This marketing technique is used nowadays by many companies to link their webpage higher than other search results.


One on one – Since the targeted user is always browsing the internet alone, the marketing message reaches or affects the end user more personally. This approach is also used in search marketing. In search marketing advertisements are based or search engine keywords entered by the user. So when a user types t-shirts (keyword), the search results would display advertisements related to t-shirts.

Specific Target – While marketing over the internet one has the advantage of directing a product or services to reach a specific user group or a target audience. For example, if a new ‘Counter Strike’ video game is to be launched, the company would market it on gaming websites, fan websites and other websites usually which the potential customers visit the most. Also the company may choose to advertise on other Role-Playing Game (RPG) or First –Person Shooting (FPS) websites too.

Geo targeting- Geo targeting in terms of internet marketing is when a website is customized by using geolocation software to provide different content or different types of websites according to the location of the target audience. This is done by monitoring the IP (Internet Protocol) address or ISP’s (Internet Service Provider) location. For example, an advertisement made for United States might not appeal to a person in United Kingdom. Thus geo marketing comes into play.

Cost Effectiveness – Internet marketing is comparatively less expensive than other alternate mediums of marketing.

Global Reach– With internet marketing a company can not just reach its specified target audience but also has the power to reach a global audience.

Inbuilt Research – While marketing over the internet, the market research cost is also saved as feedback is collected automatically.
There are only a few limitations of Internet marketing. Low-speed internet is one of them. Also another aspect is the products are intangible over the internet so the customer can not see, touch or smell them.


SEO Tools

June 23, 2009

SEO is an abbreviation for Search Engine Optimization.  Now what is Search Engine Optimization? Search Engine Optimization is the art of directing more and more traffic to a website from a Search Engine’s result. For example, if a user goes to any search engine and types for a word say, dictionary, all links related to the word would show up in the search results. The ranking on the search engine result page is usually in terms of more word usage. Some search engines also take money from clients to put their website link ahead of others but the king of all search engines ‘Google’ does not comply with this . Google Corporation is strong to its beliefs since it first started and now has become the undisputed search engine used by most users. SEO is done to improve the quality of traffic or the volume of traffic manifold.

Keyword Calculator
The Keyword Calculator is an internet based software which basically tells as to which all terms are being used to search for a specific word. For example, if there are many users looking for a Kate Beckinsale on the World Wide Web; all the words that they would type in a search engine to look for Kate Beckinsale are said to be the keywords. A keyword calculator can calculate or determine all the keywords beforehand. They keywords in Kate Beckinsale case could be Underworld, Underworld actors, Click female actor etc.

Keyword Cloud Generator

An example of a keyword cloud.

An example of a keyword cloud.

Keyword Cloud generator is one of the most important tools used in Search Engine Optimization. Now what does the Keyword Cloud Generator do? A Keyword Cloud generator displays all the words in a webpage and displays them in a cloud like format according to the weightage of each word. The weightage is assigned by the frequency or density of the words in that given page. For example, if there are 5 different words on a webpage and one of them is repeated twice, then it would have weightage over the others and would be displayed above the others. This word cloud thus formed is very useful as it could be referred to while searching something on a webpage.

Meta-Tag Generator
Ever wondered what a Meta-tag is? Do not worry; a meta-tag is simply a generally brief description of your website and what the website has to offer. Most search engines also use these meta-tags as website’s brief description or snippets in the displayed results page. These meta-tags are a list or keywords usually up to a limit (70 characters in most search engines) that you can enter related to your website. For example, if your website sells several brands of jeans online, your meta-tag would contain keywords that are searched for in search engines like Levi’s, Lee and Wrangler etc. The meta-tag is usually the list of keywords that you can see on top of a site –window. Meta Tag generators if used properly can prove very useful for ensuring traffic to your website.

Alexa Traffic Rank

What is Alexa?
Alexa is a search engine and also provides Alexa Toolbar which is used by millions of users worldwide.
What is Traffic Rank?
The Alexa collects the browsing information of Alexa Toolbar users in accordance to a webpage’s reach and page views and allots a webpage a traffic rank. Reach of a webpage is expressed as the number of users per million who visit a given website. Assigning a traffic rank (traffic rank is also termed as the page rank) to a page usually takes a period of three months as the Alexa server collects historical traffic data from its large database of users in this duration of three months.

SEO tools let you get the page rank you always wanted.

SEO tools let you get the page rank you always wanted.

Google AdSense
Google AdSense is a tool developed by the Google Corporation to place ads on websites according to the type of content the website has. Google AdSense could also be used for earning extra income by placing ads on your websites.

How can I earn through Google AdSense?
You put others advertisements on your websites and when people follow that link, you get paid for it. Usually these advertisers pay some amount to Google , and when there link is clicked Google shares an amount of that earning with the user on whose website the ad had been placed.

Link Building

May 13, 2009

What is Link Building? How can it be useful????  Nowadays, Search Engine Optimization is considered as one of the most essential part of the internet marketing, due to several reasons that it justifies. It is an extremely supportive source of promoting the websites and making them more search engine friendly.  Link Building plays an exceedingly significant task in the search engine optimization.  It is a procedure in which we create inbound links to the website that is to be optimized.  It is generally said that Link Building is amongst the best option to make your website popular. Link building is useful in obtaining traffic that is helpful in increasing the business. When the incoming links are of excellent quality, it makes a website valuable and assists in getting a good ranking from the search engines. Link building targets at getting higher rankings generating or building traffic.

Besides Search Engine Optimization, Link Building is also done for “Direct Click”, which also gets paid for. Links are essential for all the websites and thus it has become a great source of income too. Although, Link Building seems to be a simple task, but it is not that easy when it comes to attracting the traffic and obtaining page ranks. Research is an important feature of Link Building; we cannot utilize every link for the purpose of SEO.  The links that we use should be completely analyzed and should be informative, educational and should have good image, as it directly has an effect on our Website. Thus it can be said that Link Building is all about enhancing the page rank of the websites, it is not about dispensing as many links as you can and forming a link directory.

Link Building generally can be of three types: One Way, Three Way and Reciprocal. One way link building is although tough to create than the other types of link building but, it is the best option and secures long term search engine ranking results. In this process, we try to get links to our own website from some other websites in the same business. We can create blogs, articles, e-books, FAQ’s etc and then link them with the related website. These blogs, articles and the other content helps in attracting the traffic which can eventually help you to increase your page rank.  Before linking your website you should always check the validity and authenticity of the links and assure that they are as simple as they can be.
In Reciprocal link building we exchange links between the websites. It was one of the most beneficial SEO techniques but now it is not approved by several search engines such as Google. Hence Reciprocal link building is considered ineffective these days.  A successful Link Building can create awareness and gains reliability for a website.

Essentials of Link Building:

  • Avoid the Redirected links. The links that redirect to the page of another site first before directing to your site is a   redirected link. We should avoid such links as there is no weight given to these links by the search engines.
  • Dynamic Links and Java Script links should not be used as they cannot be read by most of the search engines.
  • Relevant Pages: The keywords used or the links and pages on your website should never be irrelevant.
  • Quantity of links on the linking page: The credibility that the website gets by linking a page is equivalent to the total ranking of that page divided by the number of outgoing links. Thus while linking a page you should always refer to the number of outgoing links it has.
  • Page Rank of the Linking page is the most influential factor of Link building. The more is the page rank, the more is the benefit that you can get.

Thus, it can be said that in today’s competitive environment, where everyone is striving to perform better and obtain better rankings for its website than the other person, Link building is one of the most important tools in SEO that can help you to get excellent page rankings for your website.


March 6, 2009

When was the last time you browsed a website that made you so curious that you got tempted to look for the “Contact Us” option? Or perhaps a few details of a product? You might have noticed that almost 95% of all websites look similar and it’s difficult to tell one from another. Such websites are being created everyday with a poor navigation system. People who surf get used to this system over a period of time and get frustrated often when they fail to find suitable results.
Today if an organization wants to promote its products or services to the world, all it needs to do is to have an optimized website. The most important thing for you to attract a large number of visitors and to take your business to a new height is to increase the rankings of your website on the initial pages of a widely used search engine. For higher rankings of a website, it needs to be attractive and resourceful. This completely depends on the design and arrangement of its data. This is where optimization of the website comes into picture.


SEO stands for Search Engine Optimization.
For improving and developing a website’s structure that includes its link building, process content, titles, META and other elements to increase the quality traffic is a process called SEO.


Some believed that SEO is an unfair or unethical practice, a “dark-art” whose aim is to capture the best search results available (possessing the highest rank) and so for the benefit of the so called “dark-artists”.  While, others believed that SEO success is directly proportional to one’s pure luck. However, both the beliefs and assumptions are incorrect.

The   key of a SEO process is to make a website which is search engine friendly. Successful SEO process  rewards  your  website  with  increased  quality  traffic  generated by the organic search results in the widely used  Search Engines such as MSN, Google, and  Yahoo. The visitors that are interested in looking for some useful information or data on your website are referred to as “Quality” traffic. Attracting   your target visitors successfully to your website is like generating quality traffic.
Since, the significance of SEO content has become the most talked about subject amongst the content writers to drive more and more traffic to your site, the biggest achievement lies in creating such desired content. To start, the most important aspect is to search for keywords and find out the ones that are most appropriate for your business. For this, the Google Ad Words may be used. All that you need to do is type in your site theme as a keyword and find some related words. A lot of options pop up. Amongst them you need to compare the kind of traffic .Once you have obtained a list of around 5 keywords, form headers for your content.  Also, keep in mind that these may be used as tags on different columns of your site if they are appropriate.


There is countless number of tools that SEO has to offer. Out of them the following are the most widely used and the most productive SEO tools:
 Page  Comparison
 Page Look Up
 Meta Analyzer
 Page Rank Search
 Google Search
 Google vs Yahoo
 Keyword Density.


To achieve a massive growth rate and to be successful, you need to work on Search Engine Optimization.  Search Engine marketing is as complex as traditional marketing. In this age of cut throat competition, having a good website is not just enough to serve your purpose efficiently. It is important that your website comes on the first page of search engines to enhance your business.