Archive for June, 2009

Linux

June 29, 2009

If you are new to the world of Linux this will article will make you clearly understand as to what Linux is and how it works. Hopefully this article clears out all your doubts and all your queries. We have taken the most asked questions on the World Wide Web related to Linux and have tried our best to answer them. We are trying to make this article as informative about Linux as possible.

What is Linux?

Linux is term used for UNIX based computer operating systems. There are many types of Linux based operating systems. Some of the popular kinds are Mandriva, Red Hat, SuSe, Ubuntu, Linux mint and Fedora.

What is the need for Linux or why Linux?

There are many reasons as to why people should switch to Linux.
•    Firstly, because Linux is a free operating system
•    Secondly, Linux is free and open source software, so it can be easily modified for personal use.

Tux, the official mascot of Linux.

Tux, the official mascot of Linux.

How can Linux be modified?
Linux is based on the Linux kernel. A kernel is the entire programming layer between the software and the hardware. If there is an access to the kernel, it could be modified.

What makes it different from other operating systems like OS X and Windows?

Linux kernel is distributed free of cost and is available for free download online. So any person can install Linux and modify it according to his or her personal preferences. Windows and OS X, owned by Microsoft and Apple respectively, can not be modified according to preferences. Plus they come for a price, Linux comes for free.

Can I install Linux on my laptop?

Yes you can. With the power of Linux, you can install Linux on every imaginable electronic device, you just need to have the access to its Linux kernel and edit the source code accordingly.  Linux was earlier used in servers, but nowadays people all over the world use Linux in their workstations, desktops, laptops, palmtops, mobile phones etc.

How is the word “Linux” pronounced?
This is probably the toughest question that can be answered. Pronounciation varies from person to person. You might call Vitamins as “Y-ta-mins” (the American pronounciation) and somebody else say it as “we-ta-mins”. Likewise, Linux can be pronounced in several ways. The most common of them are, “line-ucks” or “Lie-nekcs” and “lean-ecks”. The creater of Linux, Mr. Linus Torvalds however pronounces Linux as, “lee-nooks”. Well you can choose to pronounce the word Linux anywhichway, it does not really matter. With Linux you can even personalize the pronounciation.

Who started Linux?
Mr. Linus Torvalds wrote the Linux kernel in the year 1991 so you can say that had started the Linux revolution. He had actually though of naming Linux as “freaX” because of it being “free” and “unix” based. But then one of his friends named it Linux.

The new to be launched mascot of Linux. It is called Tuz as its based on the almost extinct Tazmanian Devil.

The new to be launched mascot of Linux. It is called Tuz as its based on the almost extinct Tazmanian Devil.


What all does Linux operating system comprise of?

Apart from the Linux kernel which can be modified, Linux includes other components like the X Window System, Apache HTTP Server, the K Desktop Environment and libraries from GNU operating systems. Linux includes OpenOffice.org and Mozilla Firefox we-browser.

What is GNU? Is it another operating system?
Yes GNU is another operating system which is based on the Linux kernel. Since the GNU’s kernel is still not complete it is combined along with the Linux kernel and used. Some people still call this Linux and some choose to refer this as GNU/Linux. GNU operating system are used by over 80 million users all over the world.

Who started GNU?
The project was started by Richard Stallman in the year 1984. His aim behind GNU was to have an operating system which has a collection entirely of free software. Richard Stallman also created the Free Software Foundation in 1989.

GNU / Linux project

GNU / Linux project

Why should one opt for Linux and not any other operating system?
There are endless reasons as to why one should switch to Linux.
•    Can be customized according to your personal needs
•    Is faster than Windows operating system and OS X
•    Has communities that make the Linux better every minute
•    Promotes the use of free software, why should you pay when you can get the same thing for free?
•    With Linux one can do anything that can be done in any operating system and with Linux you can do much more.

If you are new to the world of Linux this will article will make you clearly understand as to what Linux is and how it works. Hopefully this article clears out all your doubts and all your queries. We have taken the most asked questions on the World Wide Web related to Linux and have tried our best to answer them. We are trying to make this article as informative about Linux as possible.

What is Linux?

Linux is term used for UNIX based computer operating systems. There are many types of Linux based operating systems. Some of the popular kinds are Mandriva, Red Hat, SuSe, Ubuntu, Linux mint and Fedora.

What is the need for Linux or why Linux?

There are many reasons as to why people should switch to Linux.

· Firstly, because Linux is a free operating system

· Secondly, Linux is free and open source software, so it can be easily modified for personal use.

How can Linux be modified?

Linux is based on the Linux kernel. A kernel is the entire programming layer between the software and the hardware. If there is an access to the kernel, it could be modified.

What makes it different from other operating systems like OS X and Windows?

Linux kernel is distributed free of cost and is available for free download online. So any person can install Linux and modify it according to his or her personal preferences. Windows and OS X, owned by Microsoft and Apple respectively, can not be modified according to preferences. Plus they come for a price, Linux comes for free.

Can I install Linux on my laptop?

Yes you can. With the power of Linux, you can install Linux on every imaginable electronic device, you just need to have the access to its Linux kernel and edit the source code accordingly. Linux was earlier used in servers, but nowadays people all over the world use Linux in their workstations, desktops, laptops, palmtops, mobile phones etc.

How is the word “Linux” pronounced?

This is probably the toughest question that can be answered. Pronounciation varies from person to person. You might call Vitamins as “Y-ta-mins” (the American pronounciation) and somebody else say it as “we-ta-mins”. Likewise, Linux can be pronounced in several ways. The most common of them are, “line-ucks” or “Lie-nekcs” and “lean-ecks”. The creater of Linux, Mr. Linus Torvalds however pronounces Linux as, “lee-nooks”. Well you can choose to pronounce the word Linux anywhichway, it does not really matter. With Linux you can even personalize the pronounciation.

Who started Linux?

Mr. Linus Torvalds wrote the Linux kernel in the year 1991 so you can say that had started the Linux revolution. He had actually though of naming Linux as “freaX” because of it being “free” and “unix” based. But then one of his friends named it Linux.

What all does Linux operating system comprise of?

Apart from the Linux kernel which can be modified, Linux includes other components like the X Window System, Apache HTTP Server, the K Desktop Environment and libraries from GNU operating systems. Linux includes OpenOffice.org and Mozilla Firefox we-browser.

What is GNU? Is it another operating system?

Yes GNU is another operating system which is based on the Linux kernel. Since the GNU’s kernel is still not complete it is combined along with the Linux kernel and used. Some people still call this Linux and some choose to refer this as GNU/Linux. GNU operating system are used by over 80 million users all over the world.

Who started GNU?

The project was started by Richard Stallman in the year 1984. His aim behind GNU was to have an operating system which has a collection entirely of free software. Richard Stallman also created the Free Software Foundation in 1989.

Why should one opt for Linux and not any other operating system?

There are endless reasons as to why one should switch to Linux.

· Can be customized according to your personal needs

· Is faster than Windows operating system and OS X

· Has communities that make the Linux better every minute

· Promotes the use of free software, why should you pay when you can get the same thing for free?

· With Linux one can do anything that can be done in any operating system and with Linux you can do much more.

Internet Marketing

June 25, 2009

Have you  always wondered  as to what does this term called ‘Internet Marketing’ mean?

What is Internet Marketing?
The term Internet Marketing is used collectively for advertising, marketing and promoting any product, service or an idea over the internet. Internet marketing is also referred to as web marketing, i-marketing, online marketing and eMarketing.

The ease and reach of Internet markeing makes it very inexpensive.

The ease and reach of Internet marketing makes it very inexpensive.

Internet marketing has its own benefits. One of the major benefits of marketing over the internet is lower costs of distribution of information. Also the media unlike radio is global, so when choosing internet marketing one can appeal to a global audience.
Also the internet is an interactive in nature so while marketing over the internet a company can get instant feedback and responses.
Some of the main forms of internet marketing are e-mails, wireless media, banners, flash advertisements, online games, suggest a friend technique, toolbars etc. Talking of internet marketing we cannot miss any of it aspects. It includes all digital media and also the managing of customer data and electronic customer relationship management (ECRM) systems.
Internet marketing taps the technology of internet combining the creative and technical aspects of the internet which may include advertisings, sales, designing and development.

Internet Marketing Models
Internet marketing has various types of business models, that is, there are several types of categories under one big head of internet marketing.

Internet marketing cyle , as to how internet marketing works.

Internet marketing cycle , as to how internet marketing works.

1.    Publishing – Publishing is nothing but putting up advertisements online which may include banners and brochures

2.    E-Commerce – E-commerce is also a part of internet marketing wherein the products are sold directly to its customers. The transaction could B2C(here the goods are sold directly to the end user) or B2B( where in the goods are sold to other businesses)

3.    Lead Bases websites – These are websites used to market the product or service which has already been out in the market. This is usually done to increase the sales of the product or service by making the customer a little more aware.

4.    Affiliate Marketing – Affiliate marketing is when a product or service developed by a party is sold to a third party for a share in profits before being sold to the final consumer. Here the owner of the product or services usually provides an affiliate link, sales letter, tracking facility or other marketing materials

5.    SEO Marketing – This marketing technique is used nowadays by many companies to link their webpage higher than other search results.

ADVANTAGES OF INTERNET MARKETING

One on one – Since the targeted user is always browsing the internet alone, the marketing message reaches or affects the end user more personally. This approach is also used in search marketing. In search marketing advertisements are based or search engine keywords entered by the user. So when a user types t-shirts (keyword), the search results would display advertisements related to t-shirts.

Specific Target – While marketing over the internet one has the advantage of directing a product or services to reach a specific user group or a target audience. For example, if a new ‘Counter Strike’ video game is to be launched, the company would market it on gaming websites, fan websites and other websites usually which the potential customers visit the most. Also the company may choose to advertise on other Role-Playing Game (RPG) or First –Person Shooting (FPS) websites too.

Geo targeting- Geo targeting in terms of internet marketing is when a website is customized by using geolocation software to provide different content or different types of websites according to the location of the target audience. This is done by monitoring the IP (Internet Protocol) address or ISP’s (Internet Service Provider) location. For example, an advertisement made for United States might not appeal to a person in United Kingdom. Thus geo marketing comes into play.

Cost Effectiveness – Internet marketing is comparatively less expensive than other alternate mediums of marketing.

Global Reach– With internet marketing a company can not just reach its specified target audience but also has the power to reach a global audience.

Inbuilt Research – While marketing over the internet, the market research cost is also saved as feedback is collected automatically.
There are only a few limitations of Internet marketing. Low-speed internet is one of them. Also another aspect is the products are intangible over the internet so the customer can not see, touch or smell them.

SEO Tools

June 23, 2009

SEO is an abbreviation for Search Engine Optimization.  Now what is Search Engine Optimization? Search Engine Optimization is the art of directing more and more traffic to a website from a Search Engine’s result. For example, if a user goes to any search engine and types for a word say, dictionary, all links related to the word would show up in the search results. The ranking on the search engine result page is usually in terms of more word usage. Some search engines also take money from clients to put their website link ahead of others but the king of all search engines ‘Google’ does not comply with this . Google Corporation is strong to its beliefs since it first started and now has become the undisputed search engine used by most users. SEO is done to improve the quality of traffic or the volume of traffic manifold.

Keyword Calculator
The Keyword Calculator is an internet based software which basically tells as to which all terms are being used to search for a specific word. For example, if there are many users looking for a Kate Beckinsale on the World Wide Web; all the words that they would type in a search engine to look for Kate Beckinsale are said to be the keywords. A keyword calculator can calculate or determine all the keywords beforehand. They keywords in Kate Beckinsale case could be Underworld, Underworld actors, Click female actor etc.

Keyword Cloud Generator

An example of a keyword cloud.

An example of a keyword cloud.

Keyword Cloud generator is one of the most important tools used in Search Engine Optimization. Now what does the Keyword Cloud Generator do? A Keyword Cloud generator displays all the words in a webpage and displays them in a cloud like format according to the weightage of each word. The weightage is assigned by the frequency or density of the words in that given page. For example, if there are 5 different words on a webpage and one of them is repeated twice, then it would have weightage over the others and would be displayed above the others. This word cloud thus formed is very useful as it could be referred to while searching something on a webpage.

Meta-Tag Generator
Ever wondered what a Meta-tag is? Do not worry; a meta-tag is simply a generally brief description of your website and what the website has to offer. Most search engines also use these meta-tags as website’s brief description or snippets in the displayed results page. These meta-tags are a list or keywords usually up to a limit (70 characters in most search engines) that you can enter related to your website. For example, if your website sells several brands of jeans online, your meta-tag would contain keywords that are searched for in search engines like Levi’s, Lee and Wrangler etc. The meta-tag is usually the list of keywords that you can see on top of a site –window. Meta Tag generators if used properly can prove very useful for ensuring traffic to your website.

Alexa Traffic Rank

What is Alexa?
Alexa is a search engine and also provides Alexa Toolbar which is used by millions of users worldwide.
What is Traffic Rank?
The Alexa collects the browsing information of Alexa Toolbar users in accordance to a webpage’s reach and page views and allots a webpage a traffic rank. Reach of a webpage is expressed as the number of users per million who visit a given website. Assigning a traffic rank (traffic rank is also termed as the page rank) to a page usually takes a period of three months as the Alexa server collects historical traffic data from its large database of users in this duration of three months.

SEO tools let you get the page rank you always wanted.

SEO tools let you get the page rank you always wanted.

Google AdSense
Google AdSense is a tool developed by the Google Corporation to place ads on websites according to the type of content the website has. Google AdSense could also be used for earning extra income by placing ads on your websites.

How can I earn through Google AdSense?
You put others advertisements on your websites and when people follow that link, you get paid for it. Usually these advertisers pay some amount to Google , and when there link is clicked Google shares an amount of that earning with the user on whose website the ad had been placed.

Graphic Designing

June 19, 2009

What is graphic design?
Graphic design is a generic term for any visual communication creatively put forward through the medium of computers.

If you wish to propose an idea, or announce something to the public or amuse or persuade someone into something, or just demonstrated a process what do you do? You communicated your idea either by use of radio or a loudspeaker etc. That is termed as verbal communication. However if you use any visual medium to communicate your idea to your audience or the public, you make a poster; create a letter, logo, album cover, magazine advertisement or a simple computer printout. If you use any form of visual communication, the process of designing or creating of the end product is called graphic designing.

Random artwork of a creative graphic designer

Random artwork of a creative graphic designer

A graphic designer could be anybody who uses drawings, sketches, photographs, paintings, computer generated images, TV ads, ads in books, magazines, catalogues, brochures and on digital computer screens. Graphic designing is everywhere these days and constitutes a major part of one’s daily life. You come across loads and loads of graphic designing works. When you are stuck at a traffic jam and you look at a billboard put right across the street with an advertisement on it, which is an example of graphic designing. You come across pop-ups while surfing or browsing the internet, they are ads or digital banners which also are a form of graphic designing. Television commercials, advertisements that you see in a cinema hall, advertisements which you go through while reading a newspaper or a magazine, are all examples of graphic designing.

A Graphic Designer's image editing as to how Jenny Aniston would look if hse is plump

A Graphic Designer's image editing as to how Jenny Aniston would look if she is plump

Even a restaurant menu is an example of graphic designing. Many other examples of graphic designing work are magazine covers ,magazine layouts , tickets , signs , logos , book layouts , websites , CD covers , DVD , internet banners , flash banner s, web interfaces and even PowerPoint presentations. The list is endless. The T-shirt that you are wearing is also a graphic designer’s art work.

Although there are numerous types of graphic designing, the initial or basic type of graphic designing consists of four types of designing which are as follows:-
Image Based Design

A very funny photoshop work of Britney Spears.

A very funny photoshop work of Britney Spears.

Here the idea is conveyed entirely through images. Images serve as a powerful tool of communication and can communicate ideas in a compelling manner. The image based designing can consist of photographs, painting, drawing or sketches or graphically rendered images.

Type Based Design
In type based designing the graphic designers use words to convery their idea or message across. Usually copywriters or just writers write the message for them. What the graphic designer does is, to organize the text in the most attractive fashion or manner. It is done in such a manner so as to attract the attention of the viewer immediately. The designers choose the text size , style and colors etc.
Image and Type Based Design
This is a combination of both image and type based designers. There is a relevant image along with the text which together convey the idea, usually more precisely than the basic image and type designing. Usually the image is used to attract the attention first and then the text is used very creatively to convey the main message across.
Symbols and Logos
Symbols and logos are usually designed to identify or create an identity for a particular brand or idea. For example an apple logo denotes the Apple Corporation, M signifies McDonalds etc. While designing logos a graphic designer usually refers to the company vision or company’s products or ideas so that the logo delivers the message across efficiently and effectively.

So in conclusion Graphic Designing is a creative approach to put forward one’s idea or view to the rest of the world or a particularly chosen audience. Anybody with a flair for art, is good with computers can be a master at graphic designing. Graphic designing could also be a great career for creative minds as all it involves is putting forward of an idea in the most out of the box manner.

Graphic Designing is anything that conveys an idea or message across and gets the attention of the audience or viewer.