Archive for May, 2009

Link Building

May 13, 2009

What is Link Building? How can it be useful????  Nowadays, Search Engine Optimization is considered as one of the most essential part of the internet marketing, due to several reasons that it justifies. It is an extremely supportive source of promoting the websites and making them more search engine friendly.  Link Building plays an exceedingly significant task in the search engine optimization.  It is a procedure in which we create inbound links to the website that is to be optimized.  It is generally said that Link Building is amongst the best option to make your website popular. Link building is useful in obtaining traffic that is helpful in increasing the business. When the incoming links are of excellent quality, it makes a website valuable and assists in getting a good ranking from the search engines. Link building targets at getting higher rankings generating or building traffic.


Besides Search Engine Optimization, Link Building is also done for “Direct Click”, which also gets paid for. Links are essential for all the websites and thus it has become a great source of income too. Although, Link Building seems to be a simple task, but it is not that easy when it comes to attracting the traffic and obtaining page ranks. Research is an important feature of Link Building; we cannot utilize every link for the purpose of SEO.  The links that we use should be completely analyzed and should be informative, educational and should have good image, as it directly has an effect on our Website. Thus it can be said that Link Building is all about enhancing the page rank of the websites, it is not about dispensing as many links as you can and forming a link directory.


Link Building generally can be of three types: One Way, Three Way and Reciprocal. One way link building is although tough to create than the other types of link building but, it is the best option and secures long term search engine ranking results. In this process, we try to get links to our own website from some other websites in the same business. We can create blogs, articles, e-books, FAQ’s etc and then link them with the related website. These blogs, articles and the other content helps in attracting the traffic which can eventually help you to increase your page rank.  Before linking your website you should always check the validity and authenticity of the links and assure that they are as simple as they can be.
In Reciprocal link building we exchange links between the websites. It was one of the most beneficial SEO techniques but now it is not approved by several search engines such as Google. Hence Reciprocal link building is considered ineffective these days.  A successful Link Building can create awareness and gains reliability for a website.

Essentials of Link Building:

  • Avoid the Redirected links. The links that redirect to the page of another site first before directing to your site is a   redirected link. We should avoid such links as there is no weight given to these links by the search engines.
  • Dynamic Links and Java Script links should not be used as they cannot be read by most of the search engines.
  • Relevant Pages: The keywords used or the links and pages on your website should never be irrelevant.
  • Quantity of links on the linking page: The credibility that the website gets by linking a page is equivalent to the total ranking of that page divided by the number of outgoing links. Thus while linking a page you should always refer to the number of outgoing links it has.
  • Page Rank of the Linking page is the most influential factor of Link building. The more is the page rank, the more is the benefit that you can get.

Thus, it can be said that in today’s competitive environment, where everyone is striving to perform better and obtain better rankings for its website than the other person, Link building is one of the most important tools in SEO that can help you to get excellent page rankings for your website.

Website Designing

May 11, 2009

What is Website Designing?

Designing a web site can be defined as the creation and arrangement of web pages that together make a website. The information display is the purpose for which a website is developed and this information is contained in the web page. A number of web pages constitute a web site. A book can be compared to a website and each of its pages, a webpage.

The Website Design

Due to the fast growing internet, various new facets add to the technique of website designing. The aim behind website designing may vary with the estimated response and exposure. Some of the common aspects of designing a website are:
•    The content: The information and the substance in the site should be meaningful and should attract the viewers that the website is bothered with.
•     The usability: it should contain data that is usable for viewers, i.e., the site needs to be user-friendly, with the reliable links that are steering simple.
•    The appearance: the text and the graphics enclosed should cover a writing style that follows throughout the site to appear as consistent. It should be relevant, professional and appeal to the viewer.
•    The visibility: it should also be in the list of easily viewed sites which are easy to find on the advertisement media and the major search engines.
Languages such as JavaScript, CSS and HTML and many others are used for creating a web design. Web design is a combination of striking texture, vibrant colors, lines and shapes for the creation of excellent looks.

Principles of Web Designing

Behind every good task, there are some principles involved, similarly behind web designing there are certain principles involved and they make the design look better and attractive if followed wisely. Some principles that form the foundation of web designing are:  Website layout and design, Designing Website color, Navigation throughout the website, Fonts and Typography in Web design.

The Layout

The layout of a website is something that holds the maximum weight age to attract the viewers. If the layout of a website is beautiful enough, it will attract customers at the first go, if not, it won’t work.
The layout of a website includes a cascading style sheet layout templates-XHTML and HTML+CSS Layouts and the web site templates.

Designing with Color

An excellent method to improve a Web design is to choose an impressive color for the layout. Color on the Web is an excellent. One should know how to use the right colors at right places for the success of a website. The color selection may involve the color charts, color theory, color converters, color glossary and color palettes.

Navigation

Placing a brilliant navigation on a web site lets a viewer to easily access all the hyperlinks placed inside a web site and find their way around. Some links and articles will work as a driving force behind the success of a website.

Fonts

While completing the design of a web page, using a right font will add to the  number of viewers on your website. The preferred fonts are expected to be very easily understandable and suitable fonts. This is how fonts reflect to a website.

Information Architecture

To describe and classify information that needs to be placed on a website, a procedure named information architecture is important. It is often utilized to plan the navigation and structure of a complete set. The taxonomy of a web site is a simpler facet of a website. It adds to plan and maintain the structure of a website. A simplified view of information architecture is the taxonomy of a Web site. Information architects help plan and maintain the structure of a Web site.

Inventive Devices and Design

May 11, 2009

It was stated by Steve Jobs once that the “design is not just what it looks like and feels like. Design is how it works.” Even though this statement is justified, it shouldn’t be misinterpreted by laying emphasis on the functionality in spite of its design. As a matter of fact, when it is about a specific design, the importance of the aesthetics of a device, the way its design feels and looks, establishes the customer’s choice while the functionalities and features of the device are more or less the same. If it is tested well, and supported by a sound user, and has a clean and hassle free implementation, innovative solutions for design can tremendously change the user experience for good.
Take a look at some creatively invented futuristic gadgets, designs, devices and concepts. Until plainly mentioned, not even a single of these mind juggling concepts is lately being designed. None of them is available for end-users which is why neither the price nor links to the stores are mentioned.

Apple Remote Control from Sony

Apparently, there is a place for innovation when it comes to design of devices. This Sony’s”apple” makes the users to achieve basic functions like changing volume, channels, etc with plain gestures for motion. The remote control is being charged once “apples” are placed on the bowl.
Sony

Optimus Tactus & Optimus Maximus
An unusual approach for a traditional input device is being offered by Optimus Keyboards of Artemy Lebedev. A small Organic display key is inserted underneath every key and is termed as OLED-display (Organic Display). It is meant to allow users to trace the displayed characters and the functionality of the keys manually. In short the tracing of keyboard labels can be done very easily with Optimus and can be varied at any point of time.
Optimus Tactus is designed in such a way that physical keys are not absent, that plainly explains that there are no limits to the innovative shapes and size. Any part of the surface of the keyboard can be programmed for performing any function or displaying any images.
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Every key out of the set of 113 keys is a stand-alone display that demonstrates the function assigned to it.
Layout of Optimus permits an easy use of various languages — Ancient Greek, Cyrillic, Arabic, Georgian, hiragana, etc. – as well as of any character sets: numerals, notes, special symbols, math functions, HTML codes, and so on to infinity.

Toast Messenger
Toast Messenger includes a very small message plate where one can write quick messages or notes and then have them printed on the toaster instantly. This simple yet innovative design gets your morning going with a special toast with a message printed on it for your loved ones or for that matter, yourself.TM
This toaster makes the message get “toasted” into the toast itself so it gives new meaning to “read while you eat”.

Bonus: “sQuba” Diving Car
It is the first real diving car invented and designed to automatically turn into an amphibious car at the press of a button. Rinspeed’s sQuba Diving car— can submerge up to 10m (33ft) under water.” All this and more powered by an electric motor attached to the rear wheels.

The momentum on the water is guaranteed by two propellers in a rigorous manner and two influential jet drives in the stoop to propel the vehicle inside water. The body is built from light weight elements mad of Carbon Nano Tubes and comprises of an on-board air-filling system.Car

iRing
If you have Apple media devices, iRing is the device for you to control playback for your Apple devices. It is shaped as a simple ring that can fit on a finger. It possesses a wireless Bluetooth connectivity with iPhone and iPod. It has features of a bright OLED status display with a rechargeable battery life up to 2 days, and a strip that is sensitive to the strip.iRing