Archive for March, 2009


March 6, 2009

When was the last time you browsed a website that made you so curious that you got tempted to look for the “Contact Us” option? Or perhaps a few details of a product? You might have noticed that almost 95% of all websites look similar and it’s difficult to tell one from another. Such websites are being created everyday with a poor navigation system. People who surf get used to this system over a period of time and get frustrated often when they fail to find suitable results.
Today if an organization wants to promote its products or services to the world, all it needs to do is to have an optimized website. The most important thing for you to attract a large number of visitors and to take your business to a new height is to increase the rankings of your website on the initial pages of a widely used search engine. For higher rankings of a website, it needs to be attractive and resourceful. This completely depends on the design and arrangement of its data. This is where optimization of the website comes into picture.


SEO stands for Search Engine Optimization.
For improving and developing a website’s structure that includes its link building, process content, titles, META and other elements to increase the quality traffic is a process called SEO.


Some believed that SEO is an unfair or unethical practice, a “dark-art” whose aim is to capture the best search results available (possessing the highest rank) and so for the benefit of the so called “dark-artists”.  While, others believed that SEO success is directly proportional to one’s pure luck. However, both the beliefs and assumptions are incorrect.

The   key of a SEO process is to make a website which is search engine friendly. Successful SEO process  rewards  your  website  with  increased  quality  traffic  generated by the organic search results in the widely used  Search Engines such as MSN, Google, and  Yahoo. The visitors that are interested in looking for some useful information or data on your website are referred to as “Quality” traffic. Attracting   your target visitors successfully to your website is like generating quality traffic.
Since, the significance of SEO content has become the most talked about subject amongst the content writers to drive more and more traffic to your site, the biggest achievement lies in creating such desired content. To start, the most important aspect is to search for keywords and find out the ones that are most appropriate for your business. For this, the Google Ad Words may be used. All that you need to do is type in your site theme as a keyword and find some related words. A lot of options pop up. Amongst them you need to compare the kind of traffic .Once you have obtained a list of around 5 keywords, form headers for your content.  Also, keep in mind that these may be used as tags on different columns of your site if they are appropriate.


There is countless number of tools that SEO has to offer. Out of them the following are the most widely used and the most productive SEO tools:
 Page  Comparison
 Page Look Up
 Meta Analyzer
 Page Rank Search
 Google Search
 Google vs Yahoo
 Keyword Density.


To achieve a massive growth rate and to be successful, you need to work on Search Engine Optimization.  Search Engine marketing is as complex as traditional marketing. In this age of cut throat competition, having a good website is not just enough to serve your purpose efficiently. It is important that your website comes on the first page of search engines to enhance your business.